Estrategias dinámicas para la ventaja competitiva en la era digital: Un modelo conceptual
DOI:
https://doi.org/10.62325/10.62325/yachana.v13.n1.2024.899Palabras clave:
Administración de empresas, Gestión del conocimiento, Liderazgo, Sociedad de la Información, Conceptualización.Resumen
Este estudio de cinco años (2018-2022), explora la ventaja competitiva sostenible en la era digital, centrando su atención en la adopción de tecnologías emergentes y la transformación digital. El objetivo principal es comprender cómo las empresas nativas digitales, mediante su adaptabilidad y gestión del conocimiento, están redefiniendo la competitividad en el mercado contemporáneo. Metodológicamente, el estudio adopta un enfoque bibliográfico y documental, analizando datos y tendencias actuales en bases de datos académicas relevantes. La integración del Gartner Hype Cycle® for Emerging Technologies proporciona una perspectiva única sobre la relevancia temporal y el impacto real de las innovaciones tecnológicas, permitiendo diferenciar entre modas pasajeras y tecnologías genuinamente competitivas. Los resultados clave muestran que las empresas digitales nativas, con su enfoque en la gestión del conocimiento y la adaptabilidad, están estableciendo nuevos estándares en eficiencia y respuesta al mercado. Además, se resalta que la ventaja competitiva sostenible se logra no solo a través de capacidades tecnológicas sino también mediante una
cultura organizacional enfocada en la innovación y estrategias que prioricen la sostenibilidad y la agilidad. Las conclusiones enfatizan la importancia de una cultura de innovación y una estrategia que abrace la sostenibilidad y la agilidad organizativa para alcanzar una ventaja competitiva sostenible en un mercado en constante evolución.
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