La influencia de las redes sociales en la identidad cultural contemporánea
DOI:
https://doi.org/10.62325/10.62325/yachana.v14.n1.2025.955Palabras clave:
medios sociales, identidad cultural, cultura, cambio culturalResumen
Este trabajo cualitativo examina cómo las redes sociales afectan la identidad cultural en la era digital, destacando su rol como espacios de interacción que no solo reflejan sino también transforman prácticas culturales. Las redes sociales han facilitado un terreno fértil para la investigación sobre el impacto de estas plataformas en la identidad cultural, especialmente en comunidades rurales y migrantes, donde influyen en la autoexpresión y en la negociación de la identidad cultural. Para analizar esta relación, se utilizó el método PRISMA, revisando artículos académicos publicados entre 2019 y 2023 en bases de datos reconocidas, aplicando un análisis bibliométrico para identificar patrones en temas clave. Los resultados muestran que las redes sociales promueven la adaptación cultural y la creación de normas en un entorno globalizado, reflejando un fenómeno donde jóvenes y migrantes integran y adaptan valores individuales y colectivos. Estos espacios digitales permiten la experimentación y la consolidación de nuevas prácticas culturales, subrayando su impacto en la reconfiguración de la identidad cultural contemporánea.
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