Thoughts on design and ethics in business advertising

http://repositorio.ulvr.edu.ec/handle/44000/4229

Autores/as

Palabras clave:

design, ethics, advertising, business, entrepreneurs.

Resumen

This essay addresses critical positions, trying to avoid the introduction of value judgments. In this sense, it presents ethical points of view around business design and advertising. It begins by contextualizing subjects that imply urban development in order to interpret the analysis environment. The general objective focuses on reflecting on ethical aspects related to strategies and advertising content in the real estate offer for peripheral sectors that make up satellite neighborhoods. Likewise, and specifically, it relates to the adoption of advertising ethics with the image of the company and the purchasing satisfaction of the purchasing person. It continues with the identification of situations in which ethical contexts are considered or not in the real estate sectors. Finally, we introduce examples of real cases in an ethical context that leads to a necessary reflection.

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Citas

Devon, R., & Van de Poel, I. (2004). Design Ethics: The Social Ethics Paradigm. International Journal of Engineering Education, 20(3), 461-469. https://bit.ly/2UyxGY6

Galán-Ladero, M. y Sánchez-Hernández, I. (2005). La publicidad del siglo XXI: Una referencia a la ética empresarial. En: Libro de Actas, 4º SOPCOM (789-798). https://bit.ly/36sFUH2

Pontificia Comisión para los Medios de Comunicación Social. (1971). Communion at progression [Instrucción pastoral sobre los medios de comunicación social preparada por mandato especial del Concilio Ecuménico Vaticano II]. https://bit.ly/32AWDqr

Pontificio Consejo para las Comunicaciones Sociales. (1997). Ética en la publicidad. https://bit.ly/2Ukuv6t

Servicio Nacional del Consumidor. (s.f.). ¿Buscas tu nuevo hogar? En SERNAC. https://bit.ly/2HdQSrk

Whitbeck, C. (1996, May/Jun). Ethics as Design: Doing Justice to Moral Problems. The Hastings Center Report, 26(3), 9-16. https://doi.org/fqr26w

Yánez, E. (2003). Manual de Ética de la Publicidad [Versión A]. DuocUC - Vicerrectoría Académica. https://bit.ly/2IkME1I

Publicado

2021-01-05

Cómo citar

Alvarez Meythaler, A. de las M. ., & Méndez Reátegui, R. . (2021). Thoughts on design and ethics in business advertising: http://repositorio.ulvr.edu.ec/handle/44000/4229 . Yachana Revista Científica, 10(1). Recuperado a partir de http://revistas.ulvr.edu.ec/index.php/yachana/article/view/698

Número

Sección

Área de Ciencias Sociales y Humanas