Thoughts on design and ethics in business advertising

Resumen

This essay addresses critical positions, trying to avoid the introduction of value judgments. In this sense, it presents ethical points of view around business design and advertising. It begins by contextualizing subjects that imply urban development in order to interpret the analysis environment. The general objective focuses on reflecting on ethical aspects related to strategies and advertising content in the real estate offer for peripheral sectors that make up satellite neighborhoods. Likewise, and specifically, it relates to the adoption of advertising ethics with the image of the company and the purchasing satisfaction of the purchasing person. It continues with the identification of situations in which ethical contexts are considered or not in the real estate sectors. Finally, we introduce examples of real cases in an ethical context that leads to a necessary reflection.